TRACKING AUDIT

Know Exactly What’s
Missing, Duplicated or
Misconfigured in Your Tracking.

A comprehensive audit of your GA4, GTM, ad platforms and eCommerce tracking to help you get accurate data, fix issues and make better marketing decisions.

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Analytics tracking audit report and measurement setup overview

Detailed Audit Report

Clear Action Steps

Find Tracking Issues

Before They Cost You

Improve Data Accuracy

Make Better Decisions

Platforms We Audit

Google Analytics Google Tag Manager Meta Google Ads Shopify Stape

What My Audit Checks

Tracking Setup & Configuration

Review GA4, GTM and platform settings for missing or incorrect configurations.

Event Tracking & Data Accuracy

Validate key events, parameters and measurement accuracy across your funnel.

eCommerce Tracking

Purchase, checkout steps, currency, item arrays and revenue tracking integrity.

Server-Side Tracking (sGTM)

Review server container setup, client requests, cookie longevity and data flow.

Ad Platform Tracking

Audit Meta CAPI, Google Ads enhanced conversions and multi-platform deduplication.

Data Layer & Implementation

Review data layer schemas, custom event triggers, script conflicts and duplicate tags.

Common Tracking Issues I Find

Missing or untracked events
Duplicate or inflated conversions
Incorrect revenue tracking
Broken tags or triggers
Attribution discrepancies
Data inconsistencies across platforms

What You’ll Receive

Detailed audit report with clear findings
Clear list of critical and non-critical issues
Practical recommendations
Technical insights and fix guidance
Opportunity areas for improvement

My Audit Process

Review

Analyse your current tracking setup.

Identify

Find issues, gaps and improvement opportunities.

Report

You receive a clear, actionable audit report.

Next Steps

Discuss findings and implementation.

Selected Audit & Tracking Projects

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Frequently Asked Questions

What does the audit include?

The audit comprehensively reviews your GA4 configuration, Google Tag Manager tags and triggers, data layer schemas, ad platform pixels (Meta CAPI, Google Ads), server-side containers, and ecommerce checkout events. You receive an itemized diagnostic report with prioritized technical fixes.

How long does it take?

Turnaround depends on the scope and complexity of your tracking setup, number of platforms, and data layer architecture. Once container access is provided, audits are reviewed and delivered promptly.

Do you also implement the fixes?

Yes. Beyond delivering actionable audit documentation, I provide direct hands-on implementation and technical remediation across GA4, GTM, Meta CAPI, and server-side containers.

Is there a fixed price for the audit?

Audit scope varies based on your platform stack, store architecture (Shopify or custom eCommerce setups), and whether server-side containers are involved. Reach out via WhatsApp with your store details to receive an upfront scope and quote.

Which platforms do you audit?

I audit tracking architectures across Google Analytics 4, Google Tag Manager (web & server), Meta Pixel & Conversions API (CAPI), Google Ads Conversion Tracking, Shopify, and custom eCommerce web applications.

Who is the audit for?

The audit is designed for eCommerce store owners, marketing managers, and performance media buyers scaling paid ad spend who need 100% confidence in their conversion data, attribution, and revenue reporting.

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Follow my work, tracking insights, and updates across the platforms I use.

Know Exactly What’s Missing, Duplicated or Misconfigured in Your Tracking.