About
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I got into tracking because I kept seeing the same problem: brands spending serious ad budgets and making decisions on data that was quietly wrong. A purchase event firing twice. A funnel report missing half the drop-offs. A ROAS view that looked reasonable but did not match orders.
The scariest tracking setups are not the ones that show nothing - they are the ones that show something plausible but wrong.
I started on Upwork and gradually specialized in the hard part: server-side tracking. As browser restrictions tightened, I focused on Stape.io, GTM server containers, and Meta CAPI to build systems that stay reliable over time.
One long-term engagement in a regulated niche taught me how to build compliant measurement architecture under strict platform constraints. I apply that same approach for e-commerce and lead generation brands in Europe, the US, and beyond.
I work remotely across time zones and deliver clear QA documentation with every project so teams know what was implemented, why it matters, and how to maintain it.
A broken setup with believable numbers can mislead decisions for months. Accuracy comes first.
In modern privacy conditions, browser-only measurement loses too many conversion signals to stay dependable at scale.
A setup you cannot explain is a liability. Every project should include clear implementation and QA notes.
I identify what is broken first, then fix with clear priority and scope.
I explain technical findings by business impact, not only implementation jargon.
No go-live without validated tags, event checks, and reconciliation.
I support clients across time zones with clear documentation and updates.
If you are not fully confident in your tracking setup, start with a free audit and get a clear diagnosis.