A Specialist in
Tracking, Measurement
and Data-Driven Growth.
I’m Rehan Asadi, a Conversion Tracking Specialist helping eCommerce businesses implement accurate tracking with GA4, server-side tracking, Meta CAPI and Google Ads.
What I Specialize In
End-to-end measurement architecture engineered for accuracy, compliance, and profitable ad scale.
Conversion Tracking Architecture
Custom ecommerce event schemas, clean data layers, cross-domain journey mapping, and dependable attribution modeling.
Server-Side Tracking (sGTM)
First-party server container hosting via Stape and GCP, preserving cookie longevity against Safari ITP and ad-blocker loss.
Meta CAPI Implementation
High Event Match Quality (EMQ) setup, robust browser/server deduplication, user parameter hashing, and resilient conversion signals.
Google Ads Conversion Tracking
Enhanced conversions with hashed customer data, offline order adjustments, value tracking, and smart bidding optimization.
Ecommerce Measurement
Robust tracking across Shopify, WooCommerce, and custom checkouts with accurate data layers and checkout funnel tracking.
Tracking Audits & Troubleshooting
Diagnosing data discrepancies, broken triggers, duplicate transactions, and pixel conflicts to ensure complete tracking reliability.
Clean Tracking.
Reliable Data. Real Results.
I combine technical implementation with a deep understanding of how eCommerce businesses use data to grow. My focus is on solving tracking problems, improving measurement accuracy, and making sure you can trust your data.
Selected Projects
Projects I’ve worked on:
Direct Communication
You collaborate directly with the technical specialist building your tracking setup — no agency middlemen or misinterpreted requirements.
Hands-On Implementation
Clean tag architecture, custom data layers, and robust server environments engineered specifically for your shop’s architecture.
Clear Documentation
Complete tracking dictionaries, event triggers, and audit trails so your internal team retains full ownership and visibility.
Real Business Impact
Sharper bidding signals for ad algorithms, eliminated duplicate conversions, and dependable revenue data you can trust.